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Gritti Venetia is a prestigious, family-oriented niche perfume brand founded by Luca Gritti , a descendant of a Venetian noble family. He created his first fragrances in 2009 , inspired by his ancestor Alvise Gritti , a 16th-century diplomat and merchant who traveled between Venice and Constantinople.
The perfume house is based in Bologna , where all fragrances are produced in-house. Every aspect—from fragrance formulation to bottle filling and packaging—is handcrafted and personally overseen by Luca Gritti.
Central to the brand's philosophy are:
Authenticity and tradition (inspired by Venetian family history)
Craftsmanship and luxury quality (Italian production & high-quality packaging)
Sustainability and care (eco-friendly materials, local cooperation)
Gritti Venetia offers several fragrance lines, each with its own character and story:
Black Collection – The first line, powerful and distinctive. Fragrances like 19-68 , Decimo , and Rebellion .
White Collection – Exploring feminine themes through floral, fruity, and gourmand notes.
I Turchesi Collection – An ode to Southern Italy; scents like Pomelo Sorrento are fresh and sunny.
Gritti Privé Selection – Luxurious haute perfumes in velvet-lined bottles with 24-karat gold stoppers—the ultimate expression of luxury.
Fragrance critics praise Gritti's creations for their depth and originality. Duchessa, for example, is praised as:
“…mind-blowing… chocolaty, powdery dream… black cherry, almond, cloves, saffron…”
In addition, users are enthusiastic about scents such as Rebrodè :
“I AM IN LOVE!! … sexy white florals surrounded by fruit… literally I'm just in awe.”
The bottles sometimes provoke mixed reactions:
"I'm only used to see them head on, and am always shocked they're so wide. … I have tried it, I wasn't crazy about it… it has quite a strong honey note… maybe if you like honey you may find it delightful!"
Gritti Venetia is:
An Italian niche perfumery with a Venetian heritage and modern flair.
Handcrafted in Italy, guided by Luca Gritti's artistic vision.
Available in various collections—from powerful (Black) to elegant (White), and sun-drenched (I Turchesi) to ultra-luxury (Privé).
Showered with praise from enthusiasts, which makes the brand unique both olfactorily and visually.